Gilmore Services rebrands to honor the legacy of founder
Gilmore Services, a data and document security company based out of Pensacola, Florida, has rebranded itself to honor the legacy of its founder, Jim Gilmore, who started the company in 1955 on the foundations of building relationships with customers, employees, and the community. As part of its rebranding efforts, Gilmore Services unveils a newer, shorter name and a new visual brand identity to better communicate its offerings.
The family-owned business started as a moving company with one employee and one truck. Today, it serves over 5000 customers across the Southeast and the United States, has grown to include a family of 60 employees. Under the direction of Ronnie Gilmore, son of Founder Jim Gilmore, offerings were expanded to include document storage, management, and shredding; hard drive destruction, residential and commercial moving and warehousing; and document scanning and imaging.
“After over 60 years in business, 2020 afforded us the opportunity to pause and reflect on our past achievements and plot out the future of our company as a team. For the first time in our company’s history, we brought together every member of our organization to help us shape this initiative,” said Lucas Gilmore, co-owner and VP of Operations and Facilities of Gilmore and grandson of founder Jim Gilmore.
“Family values is what has grown this company, and it’s also what keeps it together,” says Jacob Gilmore, co-owner and VP of Purchasing and Finance. “It’s no surprise that these values were shared by our family of employees.”
In addition to a shortened name and a new visual brand identity, the Gilmore rebranding campaign unveils the company’s renewed focus and position: people-centered security.
“Many people are unaware of all the services we provide,” said Whitney Lucas, General Manager, “and so we wanted to come up with something that reintroduced us to the marketplace as a company focused on safeguarding and securing what matters most. And that’s the personal and business interests of our customers. But, we aren’t just committed to delivering a service. We believe very much in delivering service excellence, because it’s the relationships we have with people that make the difference.”
Gilmore is independently certified by the National Association of Information Destruction (NAID) and has invested in the highest possible level of client protection, Downstream Data Coverage. Every member of the team undergoes rigorous background checks for safety and security, and are trained on HIPAA regulations and compliance for the moving, storage and destruction of sensitive and private information.
The company is most well-known for its annual community initiative, Shred-A-Thon, in which it shreds over 150,000 pounds of paper documents annually for free on-site for members of various communities across the Southeast.
“We are proud to call this community home, and honored to continue the legacy of our founder to serve the many communities beyond the Southeast,” said Lucas. For more information about Gilmore visit www.gilmoreservices.com.