Photo by Steven Gray

The Well awes with vintage Florida aesthetic & unique, modern cocktails

Perfect Plain Brewing Co. Brings An Exciting New Vintage Cocktail Lounge Concept to the East Garden Street District in Pensacola

The Well to feature modern Floridian cocktails complemented by a funky beer program and a forthcoming raw oyster and small plate culinary experience

The Well, is a vintage Florida-style taproom and cocktail lounge making a home in America’s First City. Located in the East Garden Street District of downtown Pensacola next door to sister establishments Perfect Plain Brewing Co. and Garden & Grain, The Well brings a unique beverage and culinary experience to the area. Conceived by R&R of Pensacola co-owners and natives of Florida, D.C. Reeves, and Reed Odeneal, the destination bar features a funky barrel-aged beer program alongside a modern Floridian cocktail menu crafted by a top mixologist from the region. The food menu, launching later this year, features fresh savory bites and a unique raw bar program offering an outstanding selection of oysters spanning from Prince Edward Island and Washington to our local waters along the Gulf Coast.

“For more than five years, since the idea of Perfect Plain Brewing Co. was born, we have always tried to put our heart and passion into our projects with the hope of making Pensacola proud,” said Reeves. “The Well Floridian Lounge has been more than two years in the making to get it exactly right – a place that honors our home state, provides the hideaway vibe we love, a national-caliber cocktail and funky beer program, and most important of all, provides an incredible bar experience.”


The innovative beverage program was a collaborative effort between Reed Odeneal, director of brewing operations for R&R of Pensacola, and Gui Jaroschy, a world-renowned mixologist and co-owner of Unfiltered Hospitality. Jaroschy is the former director of bars for Freehand Hotel and Bar Lab’s award-winning Broken Shaker with locations in Chicago, Los Angeles, Miami, and New York which under his direction was twice a semi-finalist for a James Beard Award for Best Bar Program.


The modern Florida drink menu offers 10 signature cocktails that feature original names – a few with nods to the region “Panhandle Pie” and “Via de Luna” – alongside clever flavor notes and served thoughtfully in unique glassware with festive garnishes. One drink appropriately named “In the Reeds” incorporates Perfect Plain’s award-winning Holy Spin IPA, rye whiskey, and a fresh grapefruit blend. Additionally, the taproom features 12 taps pouring a select assortment of draft beers from Perfect Plain alongside four bottled beers exclusive to The Well including two sour ales, a Saison, and a citrus farmhouse ale. Odeneal developed the funky beer program after years of fermenting beers in oak barrels and foeders from wine, whiskey, rum, and tequila barrels many of which are now stacked several feet high in the back of the taproom and hold nearly 25,000 gallons of brews.


“The beer program at The Well is centered around funky, mixed-culture, and oak-aged ales and lagers brewed using ingredients and techniques that honor our home state and the rich culture found in Florida,” said Odeneal. “We employ a family of American-made oak Fodures and a myriad of wine and spirit barrels for aging and maturing our sour ales using time as an ingredient in our brewing process. We aim to marry culturally-inspired ingredients with time-honored techniques to make an unforgettable experience that embraces the principles of creativity and patience.“



The 2,500 square foot space seats up to 100 people and features an expansive white oak-paneled bar along with multiple seating areas. The interiors, designed by Nicholas Pica of STUDIO PICA, feature a dusty jade green leather banquette installed along the length of an exposed brick wall that is complemented by colorful terrazzo-topped bistro tables and bentwood chairs. Three lounge seating areas run along the center of the space nestled beneath oversized rattan pendant light fixtures and bordered by tropical plants brought in by Zach Richards of The Green Gardener. The inviting lounge space features brown leather tufted couches, wicker accented furniture and lamps, and wallpapered vintage trunks serve as tables. Vaulted industrial ceilings are accented with a warm Salty Dog blue paint color from Sherman Williams and patterned concrete floors hand-stenciled by Richard Ingram Painting offer dimension and interest. The architects for the project were Dalrymple Sallis Architecture.



Monday – Wednesday 4pm – 11pm

Thursday 4pm – 12am

Friday 4pm – 2am

Saturday 2pm – 2am

Sunday 2pm – 11pm


Location: 42 East Garden Street, Pensacola, FL 32502, Phone: 850-471-8998


Follow on Social: Instagram @thewellpensacola // Facebook @TheWellPensacola

Photo by Steven Gray